Fashion

Sustainable Brand Introduction | Organic Basics

Let me introduce you to Organic Basics! As the name suggests, Organic Basics offers high quality basics made out of organic materials. It is the brand where you satisfy your basic needs for underwear, activewear, socks and basic long and short sleeve t-shirts.

Mission:
Since 2015, the Danish company’s mission is to change how the current fashion industry works, they do this by providing basics in a simplistic Scandinavian design with quality that lasts. The company cares for the environment by minimising its water usage and keeping the transportation grounded. I highly appreciate their plastic free packaging!

Materials:
Organic Basics wants to only use sustainable fabrics and avoids any harmful chemicals. The materials the company uses are organic cotton (GOT certified), recycled nylon and the smart and effective Silvertech fabric for their Silvertech collections! A very small amount of natural silver is used in the Silvertech collections to prevent bacterial growth on the fabrics and to provide oder control. Since silver is also thermodynamic, the clothing will keep you cool in the summer and warm in the winter. The main purpose for using silver is to prevent the need for frequent washing, which is so much better for the environment! Wear more- wash less is the idea! Isn’t this one of the greatest fashion technologies ever?

My opinion:
I am in love with their activewear! The clothes feel like a second skin and, thanks to the great material, it is antibacterial and odourless! The sports bra effortlessly holds everything in place during any kind of workout and the leggings are incredibly comfortable. I am wearing both in the size XS-S, since I want workout clothes to be a tight fit, but I believe a size M would have worked out just as good.

I also tried out their underwear and I have to say that my all time fave is the nude bralette. It is the perfect bra for underneath whites since it is unnoticeable (so much better than white bras). I am very picky when it comes to underwear, I want them to feel comfortable but look good at the same time. The ones from Organic Basics achieve both. I don’t like tight underwear which is why I went for size M thongs, but now that have them I know that I could have picked a size S as well.

The white T-shirt is in a size XS, which fits perfectly! I love the comfortable fit and the opaque material. I can’t wait to add it to my Capsule Wardrobe!

Let me know if you have tried this brand before and what you think about it!

I also have a gift card for you, with which you can get a 15,- EUR discount on your first order! Just head to Organic Basics and use the code: SELIOBC (valid until 26th of April 2019) at checkout.